VIDA EV mobile application screenshots

The Challenge

Build a world-class platform to empower EV adoption and drive large-scale sustainable practices, focusing on customer Lifetime Value.

My Role

Consultant : CX & UX Design

Woman lying on a rooftop with a laptop
App screen with a cartoon illustration
A person's legs and running shoes
App notification overlay

All articles

A collage of various app screens

The Result

The result is a more intuitive and personalized Headspace experience. By focusing on user intent and context, we designed a system that surfaces the right content at the right time, helping users build a consistent mindfulness practice that fits their life.

A simple yellow smiley face

Final design

We developed a dynamic content system that adapts to user's goals, from managing stress to improving sleep.

A smartphone screen showing a menu
An illustration of a yellow character

The Visuals

The visual language of Headspace is a key part of its appeal. We worked to evolve the existing brand, introducing new layouts, typographic styles, and interactive elements to create a more engaging and cohesive experience across the platform.

A laptop screen showing a user profile page
A hand holding a smartphone
App UI for a timer

Visual Design Language

Our goal was to create a design system that felt friendly, accessible, and unmistakably Headspace. We established a clear typography system, a versatile color palette, and a library of reusable components that allowed for consistency and scalability.

UI component showing a color picker
A black and white portrait of a woman's face

"It's like having a little pocket of peace with me at all times. I've never felt more centered."

- Aarav Sharma

"The sleep stories are magical. I'm sleeping better than I have in years. Highly recommended!"

- Priya Patel

"I was skeptical at first, but the guided meditations have genuinely reduced my daily stress levels."

- Rohan Mehta

"A beautiful, intuitive app that makes mindfulness accessible to everyone. It's a game-changer."

- Ananya Rao

"The focus exercises helped me get through my finals. I couldn't have done it without Headspace."

- Vikram Singh